CR7 | A Winning Brand
A BRAND MOVING FORWARD
Cristiano Ronaldo (a.k.a. CR7) is an internationally known professional footballer. With the largest social following of any athlete in the world, the CR7 brand is renown for its boldness, its sleekness and its inclusivity.
The message it sends is identifiable, relatable and promotes hard work.
WIN • INFLUENCE • SELL
ESPN's director of sports analytics devised a formula that combines salary and endorsements with social media following and Google search popularity to create the ESPN World Fame 100 rankings. CR7 is listed as #1.